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Pleasant Launched a Pattern-Heavy and Relaxed Collection

 - Apr 9, 2018
References: & highsnobiety
Surf-inspired label Pleasant is taking people to the 'No-Swell Motel' with its motel-inspired summer fashion concept that fuels the presentation of its 2018 offerings. By creating a line around the need for isolation, the company provides a stylish abstraction of the notion of a motel—"you silently check in and escape as soon as you’re done doing your business."

In the spirit of its summer fashion concept, Pleasant's Spring/Summer 2018 line features pattern-heavy fabrics and effortless silhouettes. The stylish lookbook highlights the label's roots, as the models are captured in a caravan setting, riddled with references to surf culture. Building on the carefree and youthful ambiance, Pleasant's Spring/Summer 2018 silhouettes might be the perfect thing for a happy-go-lucky summer.