Surf-inspired label Pleasant is taking people to the 'No-Swell Motel' with its motel-inspired summer fashion concept that fuels the presentation of its 2018 offerings. By creating a line around the need for isolation, the company provides a stylish abstraction of the notion of a motel—"you silently check in and escape as soon as you’re done doing your business."
In the spirit of its summer fashion concept, Pleasant's Spring/Summer 2018 line features pattern-heavy fabrics and effortless silhouettes. The stylish lookbook highlights the label's roots, as the models are captured in a caravan setting, riddled with references to surf culture. Building on the carefree and youthful ambiance, Pleasant's Spring/Summer 2018 silhouettes might be the perfect thing for a happy-go-lucky summer.
Key Themes Behind This Trend
- Motel-inspired Fashion
- Fashion brands can explore the motel aesthetic to create unique collections with urban appeal.
- Pattern-heavy Fabrics
- Brands can use bold patterns and prints to create eye-catching designs that stand out in the fashion world.
- Effortless Silhouettes
- Fashion designers can create relaxed and comfortable silhouettes that incorporate elements of casual and formal wear.
Where This Applies
- Fashion
- Fashion designers can embrace the motel-inspired look to create collections that appeal to urban and youth markets.
- Surf Culture
- Surf wear brands can incorporate patterns and prints into their designs to create unique collections that reflect the carefree surf culture.
- Travel and Tourism
- Travel companies can use the motel aesthetic to create unique travel experiences that appeal to urban and millennial travelers.
