Photographer Xanthe Hutchinson attempts to capture the ephemeral nature of summer in this exclusive C-Heads editorial. Appropriately titled 'Summer in My Heart,' the editorial is an ode to the short, but very, very sweet, season.
Hutchinson explains, “This piece was inspired by the warm and fleeting nature of summer and my desire to somehow preserve it, keep it with me forever. I wanted to bring the heat, the blooms and the heady possibility of youth together in a kind of photographic amber.” Hutchinson's goal is an admirable one, and one which we can all relate to -- because who hasn't wished that summer stuck around a little longer?
The creative team was completed by stylist Persia Beheshti, makeup artist Jessica Mejia, hair stylist Paula McCash and set designer Sarah Gobourne. Models Mimi and Natalia from Models1 and Elite did their best to sustain the feeling of summer.
What Makes This Trend Stand Out
- Ephemeral Nature of Summer
- Opportunity to create innovative products and experiences that capture and preserve the fleeting essence of summer.
- Photographic Amber
- Potential for disruptive technologies or techniques that allow for the preservation of summer memories in a unique and timeless way.
- Summer-inspired Editorials
- New and creative ways for businesses to showcase their products or services by incorporating the warmth and possibility of summer in their editorials.
Sectors Adopting This
- Photography
- Innovations in photography technology or techniques that can perfectly capture and preserve the beauty and essence of summer.
- Consumer Electronics
- Opportunity to develop and market devices or apps specifically designed to help users capture and preserve their summer memories in a unique and engaging way.
- Fashion
- Fashion brands can leverage the summery aesthetic to create unique and attention-grabbing editorial campaigns that resonate with consumers.
