Sneaker brand Sully Wong is paying tribute to the Canadian Armed Forces with its latest collection of backpacks and sneakers. By taking inspiration from the uniforms of Canadian soldiers, this collection is an artistic and wearable way to celebrate the brave institution.
The bags and sneakers within this collection are covered with the iconic digi-camo print featured on the uniforms of Canadian soldiers. The bags are constructed out of a 600 D water-resistant nylon fabric and retail between $85-$170 USD. The sneakers are made of mostly leather fabric and feature a soft leather interior. The laces are recycled from the excess production leather, while the sneakers retail for $220 USD.
This tribute collection is available on the Sully Wong website as well as select retailers across Canada. With every purchase made, a portion of the proceeds with be donated to the True Patriot Love Foundation.
Key Themes Behind This Trend
- Military-inspired Fashion
- There is an opportunity for fashion companies to create military-inspired collections to pay tribute to armed forces and tap into patriotic sentiments.
- Sustainable Fashion Materials
- The use of sustainable materials such as recycled fabric can be disruptive to the fashion industry as it aligns with socially responsible values.
- Charitable Partnerships
- Partnering with non-profit organizations can be a disruptive innovation opportunity as it can help companies align with social causes and boost brand reputation.
Where This Applies
- Fashion
- The fashion industry can create military-inspired collections and use sustainable materials to cater to socially responsible consumers.
- Non-profit
- Non-profit organizations can partner with fashion companies to create fundraising collections and raise awareness for social causes.
- Retail
- Retailers can disrupt the industry by offering exclusive collections and supporting charitable causes, which can generate customer loyalty and brand advocacy.
