Hippie Spirit-Themed Retro Fashion

The Sugarhill Spring/Summer 2021 Capsule Nods to Past Eras

The Sugarhill Spring/Summer 2021 capsule draws inspiration from past eras, referencing hippie culture and rock for a vintage spirit. The range of seasonal goods include silhouettes such as denim overalls, shorts, field jackets, striped tees, leather biker jackets with frayed details, bootcut jeans, long plaid tops, and much more.

The most notable piece of the capsule is the aforementioned leather biker jacket. It has details such as buttons, pockets for function, tassels for a retro feel, and zippers. Every zipper comes with a long leather strip that hangs to it as the jacket has weaved details hanging from it as well. Additional pieces include the oversized trench coat and the denim that boasts a lightly washed look.

Image Credit: Sugarhill

Retro Fashion
Opportunity to incorporate vintage design elements into modern fashion.
Hippie Culture
Opportunity to tap into the growing trend of eco-friendly and sustainable fashion.
Rock-inspired Fashion
Opportunity to incorporate edgier designs and subcultures into mainstream fashion.

Industries Being Reshaped

Fashion
Opportunity for fashion designers to create new collections that incorporate retro, hippie-inspired, and rock-influenced designs.
Retail
Opportunity for retailers to stock and market fashion collections that appeal to consumers interested in vintage, eco-friendly, and edgier fashion.
Sustainable Fashion
Opportunity for sustainable fashion brands to incorporate retro and rock-inspired designs into their collections, appealing to a wider audience with varied fashion interests.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 26%
Freshness 10%