Chromatically Stylish Cross-Body Bags

UNDERCOVER & FULL-BK Released a Minimalist Waist Bag Line

UNDERCOVER and FULL-BK teamed up for a collaborative capsule that boasts four colorful, stylish cross-body bags. Perfect for traveling, riding bikes or just an add-on to an 80s-informed outfit, the UNDERCOVER x FULL-BK lineup is a testimonial to the fact that minimalist waist bag silhouettes are back in style.

Boasting a color range of black, white, yellow and blue, the stylish cross-body bags consists of tiny pouches that are arranged on an adjustable belt. They are double-branded with a FULL-BK logo and patch, as well as an UNDERCOVER element present on the longest bag. The designs entertain a certain modularity that makes them appropriate to be worn as a belt or across the shoulder, facing both forward and backward.

Minimalist Waist Bag Silhouettes
The resurgence of minimalist waist bag silhouettes presents an opportunity for brands to create stylish and functional cross-body bags.
Modularity in Design
The modular design of cross-body bags allows for versatility in wearing options, catering to the needs and preferences of consumers.
Colorful Cross-body Bags
The popularity of colorful cross-body bags signifies a demand for bold and statement-making accessories.

Industries Being Reshaped

Fashion Accessories
Fashion accessory brands can leverage the trend of minimalist waist bag silhouettes and create stylish cross-body bags.
Travel and Outdoor Gear
With the rising popularity of cross-body bags for travel and outdoor activities, the travel and outdoor gear industry should develop functional and durable options.
Streetwear
Streetwear brands can capitalize on the demand for colorful cross-body bags and create unique designs that cater to the urban fashion scene.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 26%
Freshness 8%