Stussy’s women Spring/Summer 2013 collection features fashion pieces inspired by sun-drenched beach days and the carefree surfing lifestyle.
The collection features graphic t-shirts, floral dresses, baggy tanks, beach shorts, beach towels and bathing suits. The lookbook video features models lounging and dancing around carelessly in various Polaroid-ready settings such as the beach, skate ramps, launderette and a chaotic beach babe bedroom.
The collection leverages the lighthearted lifestyle of the teen years and radiates it through the fashion pieces that look effortlessly stunning on the model.
The lookbook video communicates the brand's target audience and identity acutely, and makes the audience wish it was summer already. For those who cannot wait to go shopping for the warm and gorgeous season, Stussy has some great pieces on the shelves for your next visit.