Cool Californian Collections

The Stussy Spring Summer 2013 Line is Casually Eclectic

The newly introduced items for the Stussy Spring Summer 2013 line feature fun graphics ideal for soaking up the sun.

Inspired by the signature Stussy style, a laid back Californian lifestyle and military aesthetic, the collection is all about looking casual but cool. The Stussy Spring Summer 2013 line includes printed tees, button-ups that can be dressed up or down as well as hoodies and sports jackets. A stand out item in the collection is the crazily colored graphic tee with fantastical cartoons running all across the shirt's length. Even if you're not lucky enough to live by the beach, the designs will make you feel like you're a natural born coast line inhabitant.

Get ready for warmer temperatures and longer days with the Stussy Spring Summer 2013 collection.

Casual Cool Style
A trend towards casual and cool clothing styles that are versatile and can be dressed up or down.
Graphic Tees with Fantasy Elements
A trend of incorporating fantastical and colorful cartoon graphics into t-shirt designs.
California-inspired Lifestyle Collections
A trend of creating fashion collections that embody the laid back, beachside lifestyle of California.

Who This Affects Most

Fashion Apparel
The fashion apparel industry can leverage the trend for casual cool style by creating versatile clothing options suitable for various occasions.
Graphic Design and Printing
The graphic design and printing industry can explore the trend of incorporating fantasy elements into t-shirt designs by offering innovative printing techniques and custom clothing options.
Tourism and Travel
The tourism and travel industry can capitalize on the trend of California-inspired lifestyle collections by promoting destinations that embody the laid back, beachside vibe of the state.
SCORE
5.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 87%
Activity 79%
Freshness 8%

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