The intricate interior of Stuart Weitzman Rome mesmerizes with its fluid displays and muted color palette.
Designed by Fabio Novembre, the retail space draws inspiration from Christo style aesthetic. Novembre, a Milan-based designer, executed his vision of an uninterrupted ribbon-lined interior that allows consumers to focus on the creations of Stuart Weitzman whilst being hypnotized by its intricacy.
According to the designer, the ribbon creates “paths on which the shoes trace vectors of desire.” The thought behind this store concept is to allow customers to experience the uninterrupted joy of shoe shopping for those who have a footwear fetish. The Stuart Weitzman Rome location follows suit with the new standards of retail that is inventively designed to embody brand identity.