After The Tinder Swindler aired on Netflix, Leviev Diamonds CEO Chagit Leviev reached out to Cecilie Fjellhoy, Pernilla Sjoholm and Ayleen Charlotte to create the Stronger Together bracelet. With two golden rings and a pair of natural diamonds, the bracelet helps to bring positive closure to the story of three victims who were conned out of significant amounts of money.
The launch of the jewelry piece precedes Shimon Hayut's court date in Israel, where he faces criminal charges brought against him by the Leviev family. This collaborative diamond bracelet symbolizes women supporting women and all profits from the affordably priced piece will go directly to the women to help them recoup their financial losses from Hayut.
What Makes This Trend Stand Out
- Collaborative Jewelry
- There is an opportunity for jewelry companies to create collaborative pieces that support and empower women.
- Empowering Women Through Fashion
- Fashion companies can create products that promote female empowerment, such as the Stronger Together bracelet.
- Socially Responsible Luxury
- Luxury brands can differentiate themselves by creating socially responsible products that contribute to positive social change, like the Stronger Together bracelet.
Sectors Adopting This
- Jewelry
- The jewelry industry can benefit from creating pieces that align with the values of female empowerment and collaboration.
- Fashion
- The fashion industry has an opportunity to create products that promote social causes, such as female empowerment through fashion.
- Luxury Goods
- Luxury brands can appeal to socially conscious consumers by creating socially responsible products that align with their values.
