Subtly Edgy Ensembles

Strict Lines and Stark Times by Michael David Adams is a Contemporary Shoot

The Strict Lines and Stark Times photo series is certainly made for stark, modern times. It showcases a contemporary wardrobe filled with minimalist pieces, streamlined silhouettes and the occasional patterned or colored accent that gives each ensemble an edge. Featuring the spring collection of Primary New York, the photoshoot brings attention to two big fashion fads for the year.

Lensed by photographer Michael David Adams, the Strict Lines and Stark Times photo series stars Direct New York model Hema. Although there is an undeniable edge to the ensembles, they are also very feminine and sophisticated. Impeccably styled by fashion guru Don West, the photoshoot also features the work of makeup artist and hairstylist Viktorija Bowers, who gave the brunette beauty a slick updo and flawless face.

Minimalist Fashion
Opportunity for fashion brands to create modern and sleek clothing with subtle edgy accents.
Streamlined Silhouettes
Opportunity for designers to explore clean and simple shapes in clothing design.
Contemporary Wardrobe
Opportunity for fashion retailers to curate modern and sophisticated collections for their customers.

Sectors Adopting This

Fashion Retail
The fashion retail industry can use these trends to create modern collections to attract the current market.
Fashion Design
The fashion design industry can explore new possibilities with clothing design while staying true to clean and simple shapes.
Fashion Photography
The fashion photography industry has the opportunity to showcase modern and sophisticated looks in their photo shoots and create the perfect mood for the current market.
SCORE
1.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 10%
Freshness 8%