Children are at the forefront of the cord-cutting movement that is taking over the entertainment industry, so it is only natural that a kid-targeted network would finally create its own standalone streaming service. Nickelodeon steps away from cable in a big way by introducing a streaming service that doesn't require an existing TV subscription to access.
While many networks are moving in that direction, Mashable writes, "The move makes Nickelodeon among the first pure cable channels to move into the "over-the-top" (OTT) space, in which content is streamed online for a subscription fee." Yet it comes as no surprise that this child-centric streaming service is a pioneer. Like the term 'landline,' 'cable' is becoming less frequent in the vocabulary of younger generations. Standalone streaming services will soon take over the entertainment industry.
Why This Trend Is Growing
- Kid-centric Streaming Services
- As more networks move in this direction, there is a disruptive innovation opportunity for companies to create standalone streaming services catering specifically to children's content.
- Cord-cutting
- As younger generations continue to move away from traditional cable, there is a disruptive innovation opportunity for companies to offer alternative streaming options for all age groups.
- Over-the-top (OTT) Services
- As more networks move into this space, there is a disruptive innovation opportunity for companies to create unique OTT services to stand out in a crowded market.
Industries Being Reshaped
- Entertainment
- As streaming becomes the primary way people consume entertainment, there is a disruptive innovation opportunity for companies to create new and innovative streaming services for all age groups.
- Technology
- As technology continues to advance and networks move away from traditional cable, there is a disruptive innovation opportunity for companies to develop new and innovative streaming platforms.
- Education
- As younger generations increasingly consume content online, there is a disruptive innovation opportunity for companies to develop educational streaming services for children that are both entertaining and informative.
