Children are at the forefront of the cord-cutting movement that is taking over the entertainment industry, so it is only natural that a kid-targeted network would finally create its own standalone streaming service. Nickelodeon steps away from cable in a big way by introducing a streaming service that doesn't require an existing TV subscription to access.
While many networks are moving in that direction, Mashable writes, "The move makes Nickelodeon among the first pure cable channels to move into the "over-the-top" (OTT) space, in which content is streamed online for a subscription fee." Yet it comes as no surprise that this child-centric streaming service is a pioneer. Like the term 'landline,' 'cable' is becoming less frequent in the vocabulary of younger generations. Standalone streaming services will soon take over the entertainment industry.