The New Balance 990 St.Patrick's Day shoe was inspired by customary traditions to honor a yearly celebration.
The 990 St.Patrick's Day shoe is made from emerald green suede with woven mesh throughout the top portion. The midsole is off-balanced with flecks of gray and black, and the heel has a traditional emerald shamrock.
While the shoe was inspired by Irish traditions and customs, many companies are being influenced by culture to create specifically tailored products. Whether it is for a special day, or it is themed around traditions, products like these make consumers excited and interested in their apparel; the excitement that is intended from the festivities drive consumers to want to be a part of the action and enthusiasm, as a result they will purchase specifically themed attire. While the products are beneficial to their personal life, the topical products promote consumerism.