To make camping and hiking more accessible to the many consumers who may have an interest in the hobby but just aren't ready to invest in some of the pricier gear that's on the market, Backcountry launched 'Stoic.'
The line features a wide array of tents, sleeping bags and pads, camping furniture, hiking accessories, and apparel, which is offered in men's, women's, and children's sizing. As Gear Junkie points out, a few highlights from the collection include the 'Stoic Madrone 4-Person Tent' for car camping, the 'Stoic Driftwood 2-Person Backpacking Tent,' which is more lightweight and provides three-season protection, and the comfortable water-repellent 'Groundwork 20 Degree Sleeping Bag.'
Backcountry's Stoic line is available through the brand's web store, where shoppers can categorize the products based on sizing and activity.
Image Credit: Gear Junkie / Backcountry
Key Themes Behind This Trend
- Affordable Outdoor Gear
- Opportunity for brands to create budget-friendly outdoor gear for consumers interested in camping and hiking.
- Inclusivity in Outdoor Recreation
- Potential to develop gear and accessories for diverse demographics, including men, women, and children.
- E-commerce for Outdoor Gear
- Opportunity for online retailers to offer a wide range of outdoor gear, making it easily accessible to consumers.
Where This Applies
- Outdoor Gear Retail
- Retailers can focus on offering affordable camping and hiking gear to cater to a wider customer base.
- Apparel Industry
- Clothing brands can expand their offerings to include outdoor apparel for different activities and demographics.
- Online Retail
- E-commerce platforms can specialize in selling outdoor gear, making it convenient for consumers to purchase gear online.
