In the world of business, one's name is bond, and the 'Steve Jobs' brand took that tenet literally. The Italian clothing design company recently won a long legal battle with Apple, giving it free reign to use the late tech impresario's full name as the name for the company.
Considering Jobs' fame and success in the business world, its no wonder that the 'Steve Jobs' brand opted to name itself after the man -- even if the denim, accessories, and clothing that it offers is barely tangentially related to Jobs' work at Apple. Jobs himself wasn't exactly known for being stylish either, with a jeans and black turtleneck combo that was often teased, but the 'Steve Jobs' brand's clothing is far more in line with modern style.
The legal victory and subsequent branding shows the importance of making a splash with one's fundamental brand components.
Maven-Branded Fashion Lines
More Stats +/-
Stylish Co-Branded Parkas
Futuristic Sock-Like Sneakers
Rebranded Men's Skincare Collections
Sketch Comedy-Branded Libations
Exclusive Songstress Merchandise Lines
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.