Iconic British label Stella McCartney has released a gender neutral clothing line that explores youth and counter culture through bold design.
Each item was designed with the intention of free expression, meaning each wearer will take something new away from the piece. Some standouts from the line include genderless double-breasted suits, track pants, logo-clad hoodies, boldly patterned sandals, classic trench coats, knit wear and more. What's exciting about this line is the androgynous aesthetic, while encourages consumers to wear the pieces they're drawn to, instead of the pieces they may feel pressured to wear.
In addition to the various looks, this collection was made with sustainability in mind. Some items are made from recycled polyester, and others organic cotton.
Image Credit: Jin Jia Ji
What Makes This Trend Stand Out
- Genderless Clothing
- The trend of gender-neutral clothing offers opportunities to disrupt traditional fashion norms and encourage self-expression.
- Youth and Counter Culture Fashion
- The trend of exploring youth and counter culture through bold fashion designs creates opportunities for disruptive innovation in the fashion industry.
- Sustainable Fashion
- The trend of incorporating sustainability in fashion presents disruptive innovation opportunities to create eco-friendly clothing alternatives.
Sectors Adopting This
- Fashion Retail
- The genderless clothing trend provides the fashion retail industry with opportunities to embrace and promote inclusive fashion choices.
- Textile Manufacturing
- The demand for sustainable fashion opens up innovative opportunities for textile manufacturers to develop eco-friendly and recycled materials.
- Fashion Design
- The trend of youth and counter culture fashion calls for disruptive innovation in fashion design to create bold and expressive clothing lines.
