Designer-Crafted Vegan Sneakers

The New Stella McCartney x adidas Collection Updates Stan Smiths

After the success of the first Stella McCartney x adidas collection in 2018, the designer is back for a second round.

The new Stella McCartney x Adidas line is similar to the first collection in that it features the designer's take on adidas' iconic Stan Smiths. Like the first collection, McCartney has used all vegan materials including animal-free glues and synthetic leather uppers. As far as the design, McCartney has not strayed too far from the classic Stan Smiths look, but she has added her own unique touch. The new version comes with laser-cut stars along the sides, in place of the usual laser-cut circles. The shoes also come with interchangeable laces in both white and ombre rainbow hues. Finally, Smith's face is only included on the tongue of one shoe, while McCartney's face is printed on the other.

Image Credit: <i> Stella McCartney.</i>

Vegan Fashion
Creating vegan alternatives in the fashion industry.
Collaborative Design
Collaborating with designers to create unique products.
Sustainable Materials
Using environmentally friendly materials in product production.

Industries Being Reshaped

Fashion
Incorporating vegan materials and innovative designs in fashion.
Footwear
Introducing vegan options and collaborative designs in the footwear industry.
Athleisure
Incorporating sustainability and unique designs in the athleisure market.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 77%
Freshness 9%

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