Talentless—a streetwear brand launched by reality television star Scott Disick that recently made headlines with its 'Please Wash Your Hands' collection—recently expanded its collection with another COVID-19-inspired series, appropriately titled 'Stay Home.' The Stay Home collection is comprised of t-shirts, hoodies, crewnecks, and sweats, and as the name of the line suggests, is adorned with the phrase "I'm staying home." The series includes styles for both men and women with silhouettes that embrace a modern but chic aesthetic.
The streetwear brand also announced on social media that the new collection was launched in an effort to ensure all Talentless staff could remain employed—including those who work at production facilities, fabric mills, and distribution centers—during these uncertain times.
Image Credit: Talentless
What Makes This Trend Stand Out
- Social Distancing-themed Apparel
- Opportunity for brands to create fashion collections that reflect the current circumstances and encourage social distancing.
Sectors Adopting This
- Streetwear
- Disruptive innovation opportunity for streetwear brands to tap into the demand for social distancing-themed apparel.
- Fashion Manufacturing
- Opportunity for fashion manufacturing companies to adapt their production lines to create social distancing-themed apparel.
- E-commerce
- Disruptive innovation opportunity for e-commerce platforms to showcase and sell social distancing-themed apparel to a wide audience.
