It's always a good thing to be deemed fashionably charitable. Fashion savvy celebrities like Paris Hilton, Colbie Caillat and Nicole Richie have designed tees and tanks for Forever21 with proceeds going to Starlight Children's Foundation. This foundation works to educate and inspire seriously ill children, making it even more worthwhile to purchase these celebrity designs.
On top of being able to contribute to this wortwhile cause, it's a great excuse for some shopping!
Implications - In today's modern world, the gap between the rich and the poor is undeniable. Businesses that devote their efforts to making a different by shortening this gap will portray themselves as compassionate and worthy of consumer trust.