Star Wars fans will be pleased to know that this fall, the epic 'Star Wars: The Blueprints' novel is set to sell in a limited edition. The book reveals every original outline used to make the actual designs and sculptures in the iconic series.
The book comes with commentary from J. W. Rinzler, and the entire series was taken from the Lucasfilm Archives. This is the first chance the public will ever have to ever catch a glimpse into the workings of how these historic artifacts were designed in the very beginning. For any Star Wars fanatic out there, this is a purchase you do not want to miss!
Implications - Due to millions of replicas and unauthentic product designs, consumers are looking for more genuine commodities. This Star Wars novel addresses this desire and gives customers insight into the original movie conceptions. Companies can benefit from this pattern by using marketing techniques that stress authenticity in their products.