Just when you thought that Star Wars would fade away, they have gone and released rare 'Star Wars' photos that give avid 'Star Wars' fans a behind-the-scenes glimpse into the making of the epic films.
Capturing candid moments with Carrie Fisher, Harrison Ford, Mark Hammil, and the rest of the cast, these rare 'Star Wars' photos bring a personal touch to the viewing experience. Some of them are terribly funny!
Implications - Businesses that are able to bridge the gap between consumers and pop cultural icons will benefit in tremendous ways. Consumers constantly seek ways to become closer to those they admire and will be drawn to the products that provide a similar experience.