Hasbro is attempting to create a whole new generation of Trekkies with the recently announced Star Trek Mr. Potato Head. I'll give all you fanboys and girls a moment to let that information sink in.
The first characters to get the Mr. Potato Head treatment will be Captain Kirk and his Klingon nemesis Kor. Sequel sets containing more characters will be released later with Spock and Lt. Uhura already confirmed. Despite my general apathy towards Star Trek, I still love this move. The Star Trek Mr. Potato Head will help grown geeks connect with their kids like never before.