Coming to a beauty counter near you is this fully licensed 'Star Trek' cologne, but there isn’t just one option, there’s three, including one for the ladies. For men, there are the Tiberius, and Red Shirt--the former being named after the starship captain and the latter being named for the bold clothing that the extras wore.
For the ladies, the 'Star Trek' cologne is named after the Vulcan mating cycle, Pon Farr. All retail for £29.99. I wonder if anyone has considered selling them at comic cons?
Key Themes Behind This Trend
- Licensed Fragrances
- This trend highlights an opportunity for companies to collaborate with popular media franchises to create a unique, licensed fragrance line.
- Nostalgia Marketing
- This trend shows how leveraging nostalgia to create products and services can be a winning strategy in the market place.
- Sci-fi Fashion
- This trend exemplifies how science fiction has influenced fashion by showcasing how fictional elements such as the Vulcan mating cycle can be incorporated into the fragrance industry.
Where This Applies
- Fragrance
- This trend creates an opportunity for fragrance and perfume industries to look towards franchising opportunities to broaden their fragrance portfolio.
- Entertainment
- This trend shows a potential partnership opportunity between entertainment franchises and the fashion industry to create branded merchandise that fans can enjoy.
- Cosmetic Retail
- This trend reveals how cosmetic retail shops can incorporate unconventional products into their inventory to attract fans and customers looking for unique and playful items.
