The Paradise Lost lookbook for Staple's Summer 2014 collection is pure bliss. The collection features unique color combinations, flirty patterns and vivid graphics; paired with mix and match fabrics, the line is a fun update on classic athletic wear. I wouldn't be surprised if the collection becomes essential to the wardrobes of surfers everywhere.
Indeed, surfing is not merely a sport: it's a lifestyle, a fact that Staple knows all too well. The lookbook encompasses the laid-back, easy-going vibe of surf culture. If you like to catch a wave, you'll definitely enjoy perusing the pages of this lookbook, but it's definitely not a pre-requisite.
The images will have you lusting for summer, so you can bust out these super-casual duds.
What Makes This Trend Stand Out
- Surf-inspired Fashion
- The popularity of surf-inspired fashion is on the rise, creating opportunities for retailers to create new collections with fun updates on athletic wear.
- Mix-and-match Fabrics
- Mix-and-match fabrics are becoming an important feature in fashion lines, offering designers new ways to create unique color combinations and patterns.
- Athletic Wear as Everyday Wear
- The trend of incorporating athletic wear into everyday outfits is growing, pushing designers to create collections that are both performance-enhancing and stylish.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can take advantage of the popularity of surf culture by incorporating surf-inspired designs into their collections.
- Sports Apparel
- Companies producing sports apparel can use mix-and-match fabrics and unique color combinations to create performance-enhancing clothing that also appeals to fashion-conscious consumers.
- Athletic Footwear
- Athletic footwear companies can explore incorporating fashion-forward designs into their collections, blurring the lines between athletic and casual wear.
