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Summer Surfing Lookbooks

The Staple Summer 2014 Lookbook is a Surfer's Paradise

— May 6, 2014 — Fashion
The Paradise Lost lookbook for Staple's Summer 2014 collection is pure bliss. The collection features unique color combinations, flirty patterns and vivid graphics; paired with mix and match fabrics, the line is a fun update on classic athletic wear. I wouldn't be surprised if the collection becomes essential to the wardrobes of surfers everywhere.

Indeed, surfing is not merely a sport: it's a lifestyle, a fact that Staple knows all too well. The lookbook encompasses the laid-back, easy-going vibe of surf culture. If you like to catch a wave, you'll definitely enjoy perusing the pages of this lookbook, but it's definitely not a pre-requisite.

The images will have you lusting for summer, so you can bust out these super-casual duds.
Trend Themes
1. Surf-inspired Fashion - The popularity of surf-inspired fashion is on the rise, creating opportunities for retailers to create new collections with fun updates on athletic wear.
2. Mix-and-match Fabrics - Mix-and-match fabrics are becoming an important feature in fashion lines, offering designers new ways to create unique color combinations and patterns.
3. Athletic Wear as Everyday Wear - The trend of incorporating athletic wear into everyday outfits is growing, pushing designers to create collections that are both performance-enhancing and stylish.
Industry Implications
1. Fashion Retail - Fashion retailers can take advantage of the popularity of surf culture by incorporating surf-inspired designs into their collections.
2. Sports Apparel - Companies producing sports apparel can use mix-and-match fabrics and unique color combinations to create performance-enhancing clothing that also appeals to fashion-conscious consumers.
3. Athletic Footwear - Athletic footwear companies can explore incorporating fashion-forward designs into their collections, blurring the lines between athletic and casual wear.
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