NEEDLES works in collaboration with SSZ on a new collection designed for the season - the duo spotlight sportswear this time around. There are three pieces that encapsulate the new range and it is led by the asymmetric tracksuit jacket and trousers to match.
The third and final item of the capsule is the drawstring bag to round it all out. The apparel stems from a place of comfort and athleisure. It is designed in a palette of bold bright blue and pine green as the main colorway. It is then detailed with stripes that run from the shoulders and down the arms of the jacket, through to the legs of the pants as well.
Image Credit: Ssz
Key Themes Behind This Trend
- Asymmetric Tracksuits
- Asymmetric tracksuits are becoming increasingly popular and could be a disruptive innovation opportunity for sportswear brands.
- Athleisure
- Athleisure is a growing trend and provides opportunities for brands to merge comfort and style in their collections.
- Bold Colors and Patterns
- Bold colors and patterns are a trend in sportswear that brands should consider incorporating into their designs.
Where This Applies
- Sportswear
- Asymmetric tracksuits and bold colors make a unique addition to sportswear collections which could attract more customers.
- Fashion Design
- Collaborations between brands and designers that feature sportswear with a unique approach could bring innovations to fashion design.
- Accessories
- Drawstring bags are practical and chic accessories that are perfect for sportswear collections and can help add value to brand offerings.
