Quietly Moody Editorials

The SSAW Magazine SS13 Photoshoot Stars a Sullen Magda Laguinge

The SSAW Magazine SS13 cover shoot is quiet and moody, but that isn't necessarily a reflection of the fashion being showcased itself. Instead, the looks all revolve around haute couture pieces pulled from the racks of such labels as Louis Vuitton, Alexander Wang and Marc Jacobs. While some silhouettes are dramatic and others subtle, there is an eccentric vibe that runs throughout the entire photoshoot.

Lensed by photographer Arno Frugler, the SSAW Magazine SS13 cover shoot was styled by Delphine Danhier. She draped model Magda Laguinge in a range of sculptural dresses. The Argentinian beauty roams around a dilapidated estate as though she were a haunting ghost. With bruised eyes and pale skin courtesy of makeup artist Georgi Sandev, it wouldn't be surprising if someone did mistake her for a ghost.

Moody Photoshoots
Opportunity for makeup artists and stylists to experiment with unconventional looks and create hauntingly beautiful visuals.
Haute Couture Fashion
Unconventional and unique fashion designs that push the limit of creativity and style.
Eccentric Silhouettes
New and innovative clothing designs that feature sculptural elements and experimental silhouettes.

Industries Being Reshaped

Fashion Industry
Opportunity for high-end fashion brands to showcase unconventional haute couture fashion designs.
Photography Industry
Opportunity for photographers to photograph models in unconventional and moody settings.
Beauty Industry
Opportunity for makeup artists to experiment with unconventional looks and create avant-garde beauty styles.
SCORE
4.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 45%
Freshness 8%

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