The 'Squatty Potty' is a stepping stool that users place under their toilet in order to make their pooping experience a little smoother -- literally. Apparently, science tells us that humans have been doing this wrong ever since the invention of the toilet. While animals squat, humans sit -- enacting a muscle that constricts the colon. Instead, the Squatty Potty positions the body on a 35 degree angle, allowing for easier elimination and reducing colon cancer and hemorrhoids.
While all that is fine and dandy, it does take some creative advertising to encourage people to head out and buy such an embarrassing purchase. So the Harmon Brothers employ straightforward shock advertising, in a similar style to that of the Old Spice ads. A prince is shown explaining the benefits of the stool all while licking an ice cream cone made from the poop of a unicorn -- "soft-served straight from a sphincter."