The Under Armour Nimbus Shell is Thin, Insulated and Waterproof
References: underarmour & gearculture
With the winter season just around the corner, extreme winter sports will be picking up again and those interested will be in need of a sport jacket design that is lightweight, durable but most importantly, ultra warm. Sportswear brand Under Armour has released such a coat made with a GORE-TEX exterior shell that is designed to keep skiers and snowboarders dry while on the slopes.
GORE-TEX is one of the most celebrated and highly rated waterproof materials that is completely resistant to moisture while still remaining breathable. The Nimbus Shell jacket features a fitted design with a high collar to keep the wind and elements out, thumbhole cuffs to extra protection, adjustable bungee cords and a hood large enough to fit over a helmet. The coat is available in a variety of monochromatic colors such as camel, black and gray.
GORE-TEX is one of the most celebrated and highly rated waterproof materials that is completely resistant to moisture while still remaining breathable. The Nimbus Shell jacket features a fitted design with a high collar to keep the wind and elements out, thumbhole cuffs to extra protection, adjustable bungee cords and a hood large enough to fit over a helmet. The coat is available in a variety of monochromatic colors such as camel, black and gray.
Trend Themes
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Lightweight Sport Jackets — Opportunity for innovation in creating sport jackets that are lightweight, durable, and warm for extreme winter sports.
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GORE-TEX Material — Disruptive potential in utilizing GORE-TEX, a highly rated waterproof material, in various industries beyond sportswear.
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Monochromatic Color Options — Potential for innovation in offering more monochromatic color choices in sport jacket designs.
Industry Implications
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Sportswear Industry — Disruption opportunities in the sportswear industry by creating innovative lightweight sport jackets for extreme winter sports.
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Outdoor Gear Industry — Potential for disruption by incorporating GORE-TEX material into outdoor gear products beyond sport jackets.
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Fashion Industry — Opportunity for innovation in the fashion industry by introducing more monochromatic color options for winter sport jackets.
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