High-Performance Sports Watches

Grand Seiko Adds Two New 'Sport Collection GMTs' to Its Lineup

Luxury watchmaker Grand Seiko has released two new 'Sport Collection GMTs' -- the 'SBGM245' in blue and the 'SBGM247' in hunter green, both of which are intended to appeal to shoppers seeking a classic, high-performing timepiece.

Both watches are delivered in stainless steel 40.5mm cases with magnetic resistance of 4,800 A/m. Moreover, the luxury timepieces are water-resistant up to 656ft and offer users a second-time zone clock, making them particularly appealing for world travelers.

In addition, both the 'SBGM245' and the 'SBGM247' are powered by Grand Seiko's '9S66' movement that provides them with a power reserve of 72 hours. Other features of these sleek and sporty watches include dual-curved sapphire crystal glass, 'LumiBrite' technology on hands and indexes, and anti-reflective coating on the inner surfaces.

Image Credit: Grand Seiko

Luxury Sports Watches
The emergence of high-performing, luxury sports watches presents an opportunity for watchmakers to cater to consumers seeking a combination of style and functionality.
Dual-timezone Watches
The popularity of world travel and increasing globalization creates demand for watches that can display multiple time zones.
Magnetic-resistant Watches
As technology becomes more magnetic, there is a growing need for watches with higher magnetic resistance that can withstand interference from electronic devices.

Sectors Adopting This

Luxury Watchmaking
The luxury watchmaking industry can take advantage of the trend towards high-performing, luxury sports watches by innovating new materials, designs and features.
Travel and Tourism
The travel and tourism industry can leverage the trend of dual-timezone and high-performing watches as a value addition for frequent fliers and luxury travelers.
Technology and Electronics
As technology continues to evolve, the technology and electronics industry can provide components and materials that can improve the magnetic resistance of high-performing watches.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 43%
Freshness 11%