A startup by the name of Daddy's Pocket is looking to revolutionize the way college events are sponsored in India by acting as a veritable middle-man service between student organizers putting together events and brands and companies willing to shell out money as sponsors.
The platform invites organizers to create a page describing their event, before selecting how much money they're looking to secure from a sponsor. At this point, the Daddy's Pocket system takes over and, through a combination of algorithms and human effort, finds appropriate sponsors.
By taking care of the securing of sponsors, the Daddy's Pocket sponsorship platform allows student organizers to focus on putting together a high-quality event, something which is also of benefit to the sponsors.
What Makes This Trend Stand Out
- Sponsor-securing Platforms
- Entrepreneurs can create similar platforms for other types of events outside of the college space to connect organizers with corporate sponsors.
- Algorithmic Sponsor Matching
- New businesses can develop proprietary algorithms for more efficient matching between sponsors and event organizers.
- Crowdfunding for Event Sponsorship
- Startups can add crowdfunding features to their sponsor platform to help small-scale organizers secure sponsorship from a large number of individuals in addition to corporate sponsors.
Sectors Adopting This
- Event Planning
- Companies specializing in event planning could benefit from partnering with sponsor-securing platforms to increase their revenue streams and provide clients with sponsorship opportunities.
- Marketing
- Marketing agencies can use sponsor-securing platforms to help their clients find opportunities to expand their brand exposure and access new customer bases through sponsoring events.
- Crowdfunding
- Crowdfunding platforms could consider partnering with sponsor-securing platforms to help small-scale event organizers raise funds through individual contributions from the general public and expand their network of potential sponsors.
