A startup by the name of Daddy's Pocket is looking to revolutionize the way college events are sponsored in India by acting as a veritable middle-man service between student organizers putting together events and brands and companies willing to shell out money as sponsors.
The platform invites organizers to create a page describing their event, before selecting how much money they're looking to secure from a sponsor. At this point, the Daddy's Pocket system takes over and, through a combination of algorithms and human effort, finds appropriate sponsors.
By taking care of the securing of sponsors, the Daddy's Pocket sponsorship platform allows student organizers to focus on putting together a high-quality event, something which is also of benefit to the sponsors.
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