The Spirit of Berlin iPhone App Makes Cars Driverless

 - Oct 27, 2009
References: & dailymail
There are a lot of cool iPhone apps out there, but the German-made 'Spirit of Berlin' driverless car app is well suited for secret agents.

Computer scientists recently developed the Spirit of Berlin smartphone app which gives user the ability to control a vehicle using an on-screen steering wheel, brake and accelerator. The projects director Professor Raúl Rojas envisions a future where taxis are piloted by unseen drivers.

Implications - iPhone applications have become a must for any business or product. This creates a frequency for the company of the audience's exposure. Companies should look to develop applications that are helpful and/or a high level of fun as the consumer will most likely re-use it, furthering the frequency.