If your ‘Spidey sense’ is tingling, it might be due to the release of the Spider-Man Entertainment Weekly July 22, 2011 issue. Though the newest film in the superhero franchise is only set for release next year, the magazine is offering a first look at the web-slinging action movie. ‘The Amazing Spider-Man’ offers Andrew Garfield as the title hero -- the biggest change since the last films in which Tobey Maguire starred. Garfield was a hit in last year’s ‘The Social Network,’ and he’ll definitely bring a refreshing and younger look to the action franchise.
The Spider-Man Entertainment Weekly issue includes an interview with the new Peter Parker. “I related to Peter Parker [Spidey’s alter ego] so much because I felt like someone else inside,” explains Andrew Garfield, now 27 years old. An extremely talented and likeable actor, Garfield will surely have no problem winning over new and old fans of the Spider-Man flicks. It also doesn’t hurt that he’s pretty easy on the eyes.
Why This Trend Is Growing
- Superhero Movie Franchises
- Opportunity for disruptive innovation in reimagining and modernizing classic superhero stories for a new generation of audiences.
- Youthful Casting
- Opportunity for disruptive innovation in casting younger actors to bring a fresh and contemporary appeal to established franchises.
- Magazine Covers as Sneak Peeks
- Opportunity for disruptive innovation in using magazine covers to generate excitement and anticipation for upcoming movies.
Industries Being Reshaped
- Entertainment
- Opportunity for disruptive innovation in producing and distributing superhero movies that appeal to a wide range of audiences.
- Media Publishing
- Opportunity for disruptive innovation in using magazine covers to drive audience engagement and increase sales.
- Acting and Talent Management
- Opportunity for disruptive innovation in casting younger, up-and-coming actors to revitalize established franchises and attract new fans.
