Spendful Easily Tracks All Your Money Needs
Christopher DeLuca — November 9, 2011 — Tech
References: spendful & netted.net
Spendful is an innovative new platform that lets users easily track their finances. The Spendful platform simplifies the entire process of organizing your finances by income and expenses.
One of the really interesting features that Spendful offers is the ability to create separate budgets for different needs. With the recent emergence of companies helping users manage their finances (see SaveUp) the space might be prime for new entrants to make their mark.
Implications - The recent economic downturn has caused consumers to be apprehensive about their finances. This group is turning to tools that can help them manage their money and map out a financial strategy. Companies should take this mindset into account and cater to the needs of the demographic.
One of the really interesting features that Spendful offers is the ability to create separate budgets for different needs. With the recent emergence of companies helping users manage their finances (see SaveUp) the space might be prime for new entrants to make their mark.
Implications - The recent economic downturn has caused consumers to be apprehensive about their finances. This group is turning to tools that can help them manage their money and map out a financial strategy. Companies should take this mindset into account and cater to the needs of the demographic.
Trend Themes
1. Personalized Financial Budgets - The ability to create separate budgets for different needs presents an opportunity to tailor financial management to individual users' needs.
2. Financial Management Simplification - The trend towards simplifying the process of organizing finances presents an opportunity for companies to create innovative platforms that streamline financial management for users.
3. Digital Financial Management Solutions - The emergence of companies helping users manage their finances online presents an opportunity for new entrants to make their mark in the financial management industry.
Industry Implications
1. Personal Finance Software - The increasing demand for personalized financial management presents opportunities for software companies to develop cutting-edge technology to cater to this market.
2. Mobile Financial Apps - The growing reliance on mobile devices presents an opportunity for app developers to create user-friendly financial management solutions that can be accessed on-the-go.
3. Financial Education Services - The need for education and training on financial management presents an opportunity for companies offering such services to enter the market and make a significant impact.
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