SaveUp is a brilliant idea that aims to reform the behavior of its users and turn them into better financial decision-makers. SaveUp is also offering a grand prize of $2 million to encourage new users to give the site a try. Linking your various bank accounts and credit cards is quick and secure.
Implications - The process of turning any experience into a game is a major leverage point for many brands. The SaveUp model is based on rewarding users for positive behavior and training them to make better financial decisions. Companies should consider how they can use gamification to their advantage.