The L'Officiel Ukraine editorial produced by photographer Sophy Holland depicts an assortment of sweaty, gym-based scenes. Model Naty Chabanenko was at the front of the production that incorporated weights, ropes and tires all at once.
Stylist Anna Katsanis made Chabanenko come across as commanding and futuristic. This came of a striped, low slung body suit, a cut out leather dress and a revealing matching two-piece ensemble.
Alongside trophies and towels was hair expert Elsa Canedo's incorporation of sleek, wet tresses. This made it look as if Chabanenko was actually fresh off a track or court, adding even more drama to this L'Officiel Ukraine scene. Femininity was also very much present via thin bow ties, metallic nail polish and thick jewelry.
What's Driving This Trend
- Fitness-inspired Editorials
- Opportunity to incorporate fitness and sports themes into fashion editorials, creating a unique and eye-catching visual aesthetic.
- Futuristic Styling
- Potential for experimenting with futuristic fashion, incorporating bold cuts, metallic elements, and unconventional materials.
- Athleisure Fashion
- Growing trend of blending athletic wear with everyday fashion, providing opportunities for creating versatile and comfortable clothing options.
Who This Affects Most
- Fashion Photography
- Exploration of new photography techniques and concepts to capture the dynamic nature of fitness-inspired editorials.
- Fashion Styling
- Demand for stylists skilled in creating futuristic looks by combining innovative designs and unconventional materials.
- Athleisure Brands
- Opportunity for fashion brands to tap into the athleisure market by designing functional yet stylish clothing for everyday wear.
