K-beauty brand, FaceTory, has introduced a new essence that’s poised to take the US by storm. The Soft Essence is a viscous liquid that feels refreshing to apply, and can be used to achieve the glass skin look while the skin is still damp.
The FaceTory Urban Calm Soft Essence with Fermented Seaweed and 5% Panthenol is part of the brand’s Urban Calm fermented skincare collection. Formulated with panthenol, fermented cica and fermented brown seaweed, it helps to deliver a burst of nourishment, leaving the skin feeling soft and smooth. Ingredients such as Spirulina extract, hyaluronic acid and beta-glucan keep the skin hydrated, while cholesterol and ceramide help protect and nourish the skin barrier.
The Urban Calm Soft Essence can be pumped onto a cotton pad and gently swiped across the skin in one direction, or applied directly onto the skin.
Why This Trend Is Growing
- K-beauty Skincare
- The trend of innovative K-Beauty skincare products, such as the Soft Essence by FaceTory, has disrupted the US market with a demand for unique ingredients and formulas.
- Fermented Skincare
- The trend of incorporating fermented ingredients in skincare products, like the Urban Calm Soft Essence with Fermented Seaweed and 5% Panthenol by FaceTory, has disrupted the industry with a focus on natural, probiotic skin benefits.
- Glass Skin Look
- The trend of achieving a glass skin look with products like the Soft Essence by FaceTory has disrupted the beauty industry through a demand for dewy, radiant skin achieved through lightweight, natural products.
Industries Being Reshaped
- Skincare Industry
- With the introduction of unique ingredients and formulas, such as the fermented ingredients used in the Soft Essence by FaceTory, disruptive innovation opportunities abound in the skincare industry.
- K-beauty Industry
- The trend of innovative K-Beauty products, like the Soft Essence by FaceTory, has disrupted the industry and created opportunities for unique cultural and ingredient crossovers.
- Natural Beauty Industry
- The trend of natural, probiotic skincare ingredients, like the fermented seaweed in the Urban Calm Soft Essence by FaceTory, has disrupted the traditional beauty industry and created opportunities for natural, environmentally-friendly products.
