Discrete Location-Sharing Apps

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This Social-Mapping App Allows Users to See Where Their Friends Are

— October 7, 2015 — Tech
'Forest' is a social-mapping app that allows users to see where their friends and family are in real-time. Although mobile devices keep consumers connected to one another, there are still limitations on knowing exactly where people are at a given time. This app provides a discrete way for users to find out where their friends and family are without having to send a message first.

The app features a simple interface that allows users to see who is at a given location. Users can set up different groups with friends and family to help keep each other in the loop. Unlike other location-sharing services, users do not need to check-in or share their exact location. The app will simply alert other users in the group to the arrival of their friends.

The discrete social-mapping app is largely intended for parents who want to check in on their children or co-workers who might want to keep tabs on who is left at the office.

Trend Themes

  1. Real-time Location-sharing — Disruptive innovation opportunity: Develop a location-sharing app that provides real-time updates on the whereabouts of friends, family, or colleagues without the need for constant manual updates.
  2. Discrete Social-mapping — Disruptive innovation opportunity: Create a social-mapping app that allows users to discreetly find out where their friends and family are without the need for direct communication.
  3. Group Location Notifications — Disruptive innovation opportunity: Build a location-sharing service that sends notifications to a designated group of users when a friend or family member arrives at a specified location.

Industry Implications

  1. Mobile App Development — Disruptive innovation opportunity: Explore the development of advanced location-sharing features and interfaces to enhance existing mobile apps or create new ones.
  2. Parental Monitoring — Disruptive innovation opportunity: Develop comprehensive platforms or apps that enable parents to discreetly monitor their children's whereabouts in real-time.
  3. Corporate Communications — Disruptive innovation opportunity: Create solutions that allow colleagues to check-in on each other's location without the need for constant messaging or direct communication.
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