'Forest' is a social-mapping app that allows users to see where their friends and family are in real-time. Although mobile devices keep consumers connected to one another, there are still limitations on knowing exactly where people are at a given time. This app provides a discrete way for users to find out where their friends and family are without having to send a message first.
The app features a simple interface that allows users to see who is at a given location. Users can set up different groups with friends and family to help keep each other in the loop. Unlike other location-sharing services, users do not need to check-in or share their exact location. The app will simply alert other users in the group to the arrival of their friends.
The discrete social-mapping app is largely intended for parents who want to check in on their children or co-workers who might want to keep tabs on who is left at the office.
What's Driving This Trend
- Real-time Location-sharing
- Disruptive innovation opportunity: Develop a location-sharing app that provides real-time updates on the whereabouts of friends, family, or colleagues without the need for constant manual updates.
- Discrete Social-mapping
- Disruptive innovation opportunity: Create a social-mapping app that allows users to discreetly find out where their friends and family are without the need for direct communication.
- Group Location Notifications
- Disruptive innovation opportunity: Build a location-sharing service that sends notifications to a designated group of users when a friend or family member arrives at a specified location.
Who This Affects Most
- Mobile App Development
- Disruptive innovation opportunity: Explore the development of advanced location-sharing features and interfaces to enhance existing mobile apps or create new ones.
- Parental Monitoring
- Disruptive innovation opportunity: Develop comprehensive platforms or apps that enable parents to discreetly monitor their children's whereabouts in real-time.
- Corporate Communications
- Disruptive innovation opportunity: Create solutions that allow colleagues to check-in on each other's location without the need for constant messaging or direct communication.
