The So It Goes Magazine Issue 3 editorial revolves around a laid-back photoshoot that appears to capture model Camille Rowe in a candid manner. But unlike Terry Richardson's candid signature style, this is more along the lines of Rag & Bones recent slew of do-it-yourself campaigns. It follows the blonde beauty as she relaxes in her home and has a smoke break on a rooftop. All the while she is dressed in chic outfits perfect for everyday life.
Shot by photographer Guy Aroch with creative direction by James Wright , the So It Goes Magazine Issue 3 editorial appropriately showcases pieces from Rag & Bone, not to mention other designer labels as Gucci, Isabel Marant and more. The looks were styled by Liz McClean.
What's Driving This Trend
- Candid Editorials
- There is a trend towards capturing candid moments in fashion editorials, allowing for a more authentic and relatable representation of models and products.
- Laid-back Photoshoots
- Laid-back and relaxed photoshoots are becoming more popular in the fashion industry, offering a more casual and approachable aesthetic.
- Do-it-yourself Campaigns
- Fashion brands are adopting a do-it-yourself approach in their campaigns, creating a more personalized and relatable experience for consumers.
Who This Affects Most
- Fashion
- The fashion industry can adopt candid editorials and laid-back photoshoots to engage consumers and create a more authentic brand image.
- Photography
- Photographers can explore the trend of capturing candid moments and creating a relaxed atmosphere in their photoshoots, offering a unique style and perspective.
- Advertising
- The advertising industry can leverage the do-it-yourself campaign trend to connect with consumers on a more personal level and enhance brand loyalty.
