The latest issue of So It Goes Magazine is covered by Erin Wasson, a great face to put with a road trip theme. Effortlessly chic even in utterly casual outfits, she hits the road in a range of easy looks that will have anyone jonsing for their own similar get away. Leaving her cares at home, she embraces comfort and style equally.
Shot by Hugh Lippe and styled by Liz McClean, the So It Goes Magazine cover story is shot on location across California. Clad in great pieces from the likes of Isabel Marant, Chanel and Chloe, Wasson perfected her look with wild hair courtesy of Conrad Dornan as well as a flawless face by makeup artist Cyndle Komarovski. There is something beautifully raw and authentic about the photoshoot.
Why This Trend Is Growing
- Raw Boho Style
- Opportunity for fashion brands to embrace a more raw and authentic aesthetic in their designs.
- Road Trip Getaways
- Opportunity for the travel industry to create and market road trip packages and experiences.
- Location-based Photography
- Opportunity for photographers and media companies to explore and showcase new and unique locations for fashion editorials and other visual content.
Industries Being Reshaped
- Fashion
- Brands can take cues from this editorial's mix of comfort and style to create their own collections with a raw boho aesthetic.
- Travel
- Travel companies can promote road trip getaways as a unique and refreshing way to explore popular destinations.
- Photography
- Companies can offer location scouting and photography services to media outlets looking for unique and visually stunning backdrops for their editorial shoots.
