There is a quiet serenity to the So It Goes Issue 3 cover shoot that will have people thinking about lazy Sunday afternoons and stormy summer days. With nothing better to do than to lounge about the house in comfortable and casual outfits, women are able to appreciate the little things such as relaxing in the backyard, wearing cozy sweaters and sporting unbrushed hairdos.
The So It Goes Issue 3 cover shoot was lensed on location in Los Angeles, California, by photographer Eliot Lee Hazel. It stars English actress Imogen Poots. The blonde beauty laid-back day-in outfits from the likes of Rag & Bone, Acne, Kenzo and more. The easy looks were styled by Liz McClean with hair by John D and makeup by Melanie Inglessis.
What Makes This Trend Stand Out
- Comfortable and Casual Outfits
- With the rise of remote work, there is a disruptive innovation opportunity for businesses to design and manufacture comfortable and casual workwear that can also double as everyday clothing.
- Laid-back Lifestyle
- As people increasingly prioritize their mental health and prioritize relaxation, there is an opportunity for businesses to create products and services that promote a laid-back and serene lifestyle, such as wellness retreats, meditation apps, and cozy home decor.
- Natural Beauty
- With the trend towards natural beauty and minimalist makeup, there is an opportunity for beauty and skincare companies to create products that enhance natural beauty, such as tinted moisturizers and lip balms that provide a subtle hint of color.
Sectors Adopting This
- Fashion
- The fashion industry can explore the concept of comfortable and casual workwear that can also be worn outside of work.
- Wellness and Self-care
- The wellness and self-care industry can capitalize on the laid-back lifestyle trend by creating products and services that promote relaxation and mindfulness.
- Beauty and Skincare
- The beauty and skincare industry can focus on developing products that enhance natural beauty and support the minimalist makeup trend.
