The So iLL x On the Roam collection was created in collaboration with Jason Momoa and it includes limited-edition vegan shoes made with algae. The Unity Purple and the Yaya Lavender Roamers boast canvas uppers made with 100% organic cotton and biodegradable outsoles, plus insoles made with cork and algae. The algae used in the vegan footwear styles comes from BLOOM, a company that turns algae blooms into innovative materials that help to clean up ecosystems and reduce water pollution.
Thanks to Momoa's work on the collection, the limited-edition styles include signature details like triangular patterns that mimic the actor's tattoos.
Momoa himself is passionate about raising awareness about plastic pollution, as he has his own plastic-free water company, Mananalu, that uses recyclable aluminum cans as a more sustainable solution.
What's Driving This Trend
- Algae-based Products
- Creating sustainable products using algae, like in the production of sneakers, could lead to a trend in eco-friendly products in various industries.
- Biodegradable Footwear
- The innovative use of biodegradable and sustainable materials in sneaker production could disrupt the fashion industry by incentivizing more eco-friendly production methods.
- Celebrity Eco-conscious Collaborations
- Collaborations between celebrities and eco-conscious brands can lead to unique product ideas and powerful messages that encourage sustainable practices among consumers.
Who This Affects Most
- Fashion and Apparel
- The fashion and apparel industry could revolutionize production methods by incorporating more sustainable and biodegradable materials, like algae-based options, into their products.
- Footwear
- The footwear industry could follow this trend by exploring more eco-friendly production processes and materials, like those used in the creation of sustainable algae-based sneakers.
- Environmental Conservation
- Industries focused on environmental conservation and sustainability, like the production of eco-friendly materials and recycling, could benefit from the use of innovative materials like biodegradable algae-based options.
