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Test Tube Wine

‘So Chic Wines' Comes in Box and Tubes in Vintage Design

— December 31, 2008 — Marketing
So Chic Wines has a surprise for you. Aside from the brutally honest label, the three wines of Laurent Pamato and Florian Battestini are put together in a gift box accessorized with Swarovski crystals. Châteauneuf of the Pope, Gigondas and Vinsobres are the wines that are chosen to be bottled this chic way. Included with the three bottles are three tubes from the same vintages.

Implications - One of the best ways a luxury brand or company can maintain its status as top notch is by creating extravagant, limited-edition products that ratchet up the opulence in a good. Luxury brands that create products that increase their lavish image ensure that they continue to expand their level of quality.
Trend Themes
1. Vintage-packaging-wine - Designing and packaging wine in a vintage style, like 'So Chic Wines,' can capture the attention of consumers seeking a unique and visually appealing experience.
2. Luxury-wine-experience - Creating extravagant and limited-edition wine products or experiences, like the Swarovski adorned gift box of 'So Chic Wines,' can help luxury brands maintain and increase their lavish image.
3. Alternative-wine-containers - Exploring alternative wine containers, like the tubes offered with the vintage packaged wine of 'So Chic Wines,' could offer a unique and convenient drinking experience for consumers.
Industry Implications
1. Wine-manufacturing - Incorporating vintage-inspired design and packaging, or alternative containers like tubes, can create a unique and memorable experience for consumers in the wine industry.
2. Luxury-brands - Creating extravagant and exclusive products, like the Swarovski adorned gift box of 'So Chic Wines,' can help luxury brands maintain and increase their opulent image and reputation.
3. Gift-market - Providing luxurious and visually appealing gift options, like the gift box and tubes of 'So Chic Wines,' can attract consumers in the gift market looking for unique and high-quality presents.
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