Snowflake-Patterned Sneakers

The Nike 'Roshe Run' Recieves a Light Winter-Themed Print

The ever popular Nike 'Roshe Run' sneaker has received a snowflake-patterned print perfect for the winter season.

Get into the spirit of the season with these snowfall covered sneakers adorned with a blue lagoon colorway that instantly calls to mind cooler temperatures. The synthetic overlay remains all one color adorned with a white Nike Swoosh, while a snowflake print featuring several different icy designs decorates both the heel and forefoot of the sneaker. The entire silhouette is also placed upon a large white sole specially designed to provide cushioning and comfort to the wearer.

The shoe design may not be specifically made to brave the winter elements -- they certainly aren't intended to keep out any slushy snow -- but these snowflake-patterned sneakers are perfect for running in the gym while still embracing season.

Winter-themed Footwear
There is an opportunity for brands to create winter-themed footwear for different sports and activities.
Printed Sneakers
There is an opportunity for brands to create printed sneakers for different seasons and occasions.
Athletic Fashion
There is an opportunity for brands to cater to consumers who want athletic footwear that also looks fashionable.

Industries Being Reshaped

Sportswear
Sportswear brands can capitalize on the opportunity to create seasonal and fashionable sports footwear.
Athletic Footwear
Athletic footwear brands can create more fashionable options for consumers who want to wear their sneakers for both sports and casual activities.
Streetwear Fashion
Streetwear fashion brands can incorporate athletic footwear into their collections to cater to consumers who want both style and comfort.
SCORE
5.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 78%
Activity 67%
Freshness 8%