Make a statement on the slopes this winter with mukluk-inspired snowboard boots.
This hybrid of heritage and high performance became a reality when Burton and Manitobah Mukluks joined creative forces to design their first ever women's snowboard boots line for Burton's 2014 winter line.
As the most popular snowboarding brand in the world, Burton's quality and functionality is merged with authentic traditions -- provided by the Aboriginal-owned Manitobak Mukluks -- to create the funkiest outwear staple to look out for this season.
The 'Memento' features rustic classic touches such as leather fringes and authentic floral detailing, as well as comfortable tech to rev up performance. Such technologies are Burton's forte, so it should come as no surprise that the snowboard boots are constructed with Women's-Specific True-Fit Design and Total Comfort for an out-of-box fit.
What's Driving This Trend
- Heritage-inspired Footwear
- Designing performance wear that integrates traditional design elements creates products that are both functional and aesthetically unique.
- Collaborative Fashion Design
- Brands can collaborate with local and/or heritage artisans to create fashion products infused with cultural value - to meet a specific market need.
- Gender-specific Design
- Designing footwear with gender-specific features ensures a comfortable fit for all wearers of any gender identity.
Who This Affects Most
- Fashion Industry
- Exploring heritage-inspired designs in the fashion industry can help create products that meet niche market needs.
- Sports Industry
- Adopting heritage-inspired design elements in sports footwear can give brands an edge over competitors.
- Tourism Industry
- Tourism industry can license and promote local artisan-made heritage products as authentic souvenirs that also generate revenue for the community.
