Snoop Dogg pioneered his own cereal flavor called ‘Snoop Loopz’ as a part of his next business endeavor, solidifying him as one of the most iconic rappers in American history, and also one of the most calculated businessmen. Snoop has recently unveiled the ‘Snoop Loopz’ cereal after previously releasing his own branded wine and cannabis. The cereal will be produced by Snoop’s company, Broadus Foods, which he started in cooperation with popular rapper Master P.
‘Snoop Loopz’ are gluten-free, and the cereal boasts flavors of “more corn, more flavor, and more marshmallows” in comparison to the leading cereal brands. The cereal is also enriched with vitamin D and fiber. With each purchase of ‘Snoop Loopz,’ Broadus Foods will donate proceeds to Door of Hope, a charity dedicated to empowering families facing homelessness. ‘Snoop Loopz’ also has plans to expand to retail grocery stores across America in an effort to make the cereal a household staple.
Image Credit: Scott Legato, Getty Images, Broadus Foods
What Makes This Trend Stand Out
- Celebrity-backed Products
- There is potential for disruptive innovation in product development and marketing by partnering with influential celebrities to create and endorse your brand.
- Healthy and Ethical Snacking
- Opportunities for disruptive innovation exist in creating snacks that are both tasty and nutritious, with a commitment to social responsibility and sustainable production practices.
- Alternative Ingredient Foods
- Innovative companies can create unique and healthy cereal products that appeal to customers with specific dietary needs, such as gluten-free, vegan, or keto diets.
Sectors Adopting This
- Food and Beverage
- Companies in the food and beverage industry can capitalize on celebrity partnerships, social responsibility, and unique ingredients to create new and exciting products for consumers.
- Entertainment and Media
- The power of celebrity can be leveraged by entertainment and media companies to develop profitable partnerships and endorsements with influential personalities.
- Non-profit and Social Responsibility
- Non-profit organizations working towards social responsibility and humanitarian aid can seek out innovative partnerships with for-profit companies to collaborate and drive social change.
