If you have a thing for multiples, you'll love 'Sniwt Twins' by Kristof Kralik. This photo series juxtaposes twins and triplets in an eerie yet artsy way. Each pair is wearing matching clothes, and the twins' ages range from elementary school-aged to middle-aged mamas.
See more shots of 'Sniwt Twins' by Kristof Kralik above, and keep clicking for more twintastic features from Trend Hunter's archives.
Implications - Customers engage with ads that stray from the norm. By rooting out the unconventional, companies can nurture a stronger engagement with their customers. This desire to see something new and exciting transcends niche demographics; many different types of consumers want to be presented with a different reality.
What Makes This Trend Stand Out
- Matching Clothing
- Disruptive innovation opportunity: Explore the market for customizable and personalized matching clothing for twins and multiples, catering to the desire for unique and eye-catching outfits.
- Eerie Yet Artsy Portraiture
- Disruptive innovation opportunity: Develop innovative techniques and styles for capturing eerie yet aesthetically pleasing portraits, providing a distinct and captivating visual experience for customers.
- Unconventional Advertising
- Disruptive innovation opportunity: Create advertising campaigns that embrace unconventional concepts and visuals, attracting customers by offering a refreshing and unexpected alternative to traditional advertising.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Introduce customizable and personalized clothing lines specifically designed for twins and multiples, catering to their unique fashion needs and preferences.
- Photography
- Disruptive innovation opportunity: Develop innovative photography techniques and styles for capturing eerie yet artsy portraits, revolutionizing the way people perceive and appreciate portrait photography.
- Advertising
- Disruptive innovation opportunity: Foster a shift towards unconventional advertising strategies that break away from traditional norms, delivering memorable and captivating campaigns that resonate with diverse target audiences.
