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Ultra-Vibrant Sneaker Collaborations

HANON & Le Coq Sportif Commemorate Their Relationship

— June 9, 2018 — Fashion
Scotland-based brand HANON teams up with le coq sportif for a chromatic sneaker collaboration that boasts agreeable nuances for the summer season. Dubbed 'The Good Agreement,' the model is based on the classic LCS R800 silhouette.

HANON and le coq sportif used mix materials and a variety of textures to create a striking and engaging upper. The brands tap into English suede manufacturer C.F. Stead, who delivers the fabrication in three distinct suede colors — 'Rich Blue,' 'Light Turquoise' and 'Burnt Orange.' This trifecta of vibrancy allows for the sneaker collaboration to be a noticeable embellishment to the casual outfit. In addition, the HANNON x le coq sportif silhouette boasts Halley Stevenson-made water-resistant P200 Discovery fabric that assures the footwear is durable and a little bit performance-driven.
Trend Themes
1. Ultra-vibrant Sneaker Collaborations - Disruptive innovation opportunity: Brands can explore unique color combinations and materials to create eye-catching and engaging sneaker collaborations.
2. Chromatic Sneaker Collaborations - Disruptive innovation opportunity: Collaborators can experiment with bold and harmonious color palettes to create visually striking sneaker designs.
3. Performance-driven Footwear - Disruptive innovation opportunity: Brands can incorporate water-resistant and durable materials into their sneakers to cater to consumers seeking both fashion and functionality.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Footwear companies can leverage collaborations to introduce unique and vibrant sneaker designs that capture consumer attention.
2. Fashion - Disruptive innovation opportunity: Fashion industry players can embrace sneaker collaborations as a way to infuse creativity and capture the interest of sneaker enthusiasts.
3. Materials Manufacturing - Disruptive innovation opportunity: Manufacturers can explore innovative materials, such as water-resistant fabrics, for the production of high-performance sneakers.
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