The National Geographic x Vans Sneaker Capsule Collection is a range of footwear styles for fans of the iconic namesake nature magazine that will offer wearers a way to profess their publication prowess.
The sneaker collection includes the Vans Era, Sk8-Hi, Authentic, Slip-On and Old Skool styles all emblazoned with photographic and branded imagery. This includes a number of iconic images that call to mind some of the publication's most recognizable photos that help to celebrate its more than 130 years in publication.
The National Geographic x Vans Sneaker Capsule Collection starts at $82 per pair, and are expertly designed and crafted to make them suitable for those who are seeking out a laid-back way to show off their penchant for nature.
What's Driving This Trend
- Nature-inspired Sneakers
- Opportunity for fashion brands to collaborate with nature publications to create sneaker collections inspired by iconic imagery and branding.
- Publication Branded Merchandise
- Opportunity for publications to expand their merchandise offerings and potentially reach new audiences through collaborations with fashion brands.
- Photographic Footwear Design
- Opportunity for footwear companies to incorporate photographic imagery into their designs, creating unique and eye-catching products for customers.
Who This Affects Most
- Fashion and Apparel
- With the rise of fashion collaborations and unique branding strategies, there is opportunity for fashion brands to create nature-inspired collections and tap into the target market of nature enthusiasts.
- Publishing
- Publishing companies have the opportunity to expand their merchandise offerings and potentially reach new audiences through collaborations with fashion brands, showcasing their iconic imagery and branding in new ways.
- Footwear and Accessories
- Footwear companies have the opportunity to incorporate photographic imagery into their designs to create unique and eye-catching products, appealing to a market looking for standout pieces.
