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Highsnobiety & UME Universe's Promotion Allows Consumers to Win Sneakers

 - Dec 23, 2017
References: highsnobiety
In preparation for the holidays, Highsnobiety and UME Universe joined forces to create a sneaker advent calendar, which allows avid sneakerheads to enter contests that offer them the chance to win the models that they've been longing for.

Like other Christmas advent calendars, the Highsnobiety and UME Universe sneaker version has 24 days, with Christmas Eve being the last day to enter one of the contests. The calendar works in tandem with the Highsnobiety Sneakers chatbot, which is available through Facebook.

When consumers are notified of a model that appeals to them, they have 24 hours to enter the contest to win it, and can continue to enter over the course of the month to win others.