On has teamed up with Zendaya and stylist Law Roach for a second activewear capsule that combines studio-ready essentials with more fashion-led details. Snakeskin accents and reworked footwear give the collection a distinct look, while a movement-focused film introduces the latest designs.
The collection was previewed at On’s pop-up and flagship store on Abbot Kinney in Los Angeles, alongside the brand’s core bestsellers. Its studio pieces use SenseTec, a soft stretch fabric, while the Cloudnova Moon Mary Janes bring a familiar dress-shoe silhouette into performance footwear.
The second collaboration builds on On’s move beyond traditional workout gear, offering pieces designed to work across training sessions and everyday outfits. With Roach bringing his styling perspective to the partnership, the capsule pairs technical fabrics with silhouettes aimed at a fashion-conscious audience.
Image Credit: ON
Key Themes Behind This Trend
- Fashion-led Performancewear
- Technical athletic garments are gaining lifestyle appeal as premium fabrics, bold textures, and styled silhouettes create space for brands to bridge fitness, fashion, and daily wear.
- Hybrid Dress Sneakers
- Performance footwear is expanding into familiar formal silhouettes, making room for products that merge comfort engineering with office, event, and streetwear aesthetics.
- Celebrity-styled Activewear
- High-profile creative partnerships are reshaping sports apparel by adding editorial styling, cultural relevance, and collectible appeal to functional product capsules.
Where This Applies
- Athleisure Apparel
- The category is evolving beyond basic workout essentials as fashion-forward materials and versatile fits support demand for apparel that moves between studio and social settings.
- Footwear
- New combinations of dress-shoe codes and athletic construction signal opportunities for brands to redefine comfort footwear for style-conscious consumers.
- Retail Experiences
- Pop-ups and flagship previews are becoming cultural launch platforms where collaborations, product storytelling, and community engagement strengthen premium brand positioning.
