Postage Goes Global on the Fashion Front
Shelby Lee Walsh — July 21, 2009 — Fashion
References: stylebubble & alpha60.au
Snail mail may not be the choice medium for messages anymore, but it is making a comeback on the fashion front. The snail mail-inspired dress above is from the collection “Letter to Paul†off StyleBubble.com. The dress is adorable, especially paired with red, patterned tights, however I would only recommend wearing this number as a Halloween costume.
Check out the gallery above to see this postage dress and to see Alpha60's mail-themed wallet as well!
Implications - The appeal of novelty items continues to grow as consumers become more interested in customized and inventive items that integrate comical designs into everyday items. Businesses can attract buyers from a variety of markets by combining recognizable imagery and public figures into their designs, reaching buyers who traditionally may not have been interested in the company.
Check out the gallery above to see this postage dress and to see Alpha60's mail-themed wallet as well!
Implications - The appeal of novelty items continues to grow as consumers become more interested in customized and inventive items that integrate comical designs into everyday items. Businesses can attract buyers from a variety of markets by combining recognizable imagery and public figures into their designs, reaching buyers who traditionally may not have been interested in the company.
Trend Themes
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Mail-inspired Fashion — The resurgence of snail mail is being reflected in the fashion industry with mail-inspired designs opening avenues for customized and inventive items.
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Novelty Designs — The increasing demand for novelty items is creating opportunities to integrate comical designs and recognizable imagery into everyday items.
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Customized Fashion — The consumer desire for personalized items is driving the creation of customized fashion items that cater to individual tastes.
Industry Implications
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Fashion Industry — Fashion designers and retailers can explore the mail-inspired fashion trend to offer novelty items that cater to individual tastes.
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Printing and Publishing — The printing and publishing industry can leverage the resurgence of snail mail to create unique designs for stationary and other paper products.
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Art and Design — The trend of incorporating novelty designs into everyday items opens opportunities for artists and designers to collaborate with businesses to create unique and customized products.
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