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Postage Goes Global on the Fashion Front

 - Jul 21, 2009   Updated: Aug 23 2011
References: stylebubble & alpha60.au
Snail mail may not be the choice medium for messages anymore, but it is making a comeback on the fashion front. The snail mail-inspired dress above is from the collection “Letter to Paul” off StyleBubble.com. The dress is adorable, especially paired with red, patterned tights, however I would only recommend wearing this number as a Halloween costume.

Check out the gallery above to see this postage dress and to see Alpha60's mail-themed wallet as well!

Implications - The appeal of novelty items continues to grow as consumers become more interested in customized and inventive items that integrate comical designs into everyday items. Businesses can attract buyers from a variety of markets by combining recognizable imagery and public figures into their designs, reaching buyers who traditionally may not have been interested in the company.