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Snail Mail Styles

Postage Goes Global on the Fashion Front

— July 21, 2009 — Fashion
Snail mail may not be the choice medium for messages anymore, but it is making a comeback on the fashion front. The snail mail-inspired dress above is from the collection “Letter to Paul” off StyleBubble.com. The dress is adorable, especially paired with red, patterned tights, however I would only recommend wearing this number as a Halloween costume.

Check out the gallery above to see this postage dress and to see Alpha60's mail-themed wallet as well!

Implications - The appeal of novelty items continues to grow as consumers become more interested in customized and inventive items that integrate comical designs into everyday items. Businesses can attract buyers from a variety of markets by combining recognizable imagery and public figures into their designs, reaching buyers who traditionally may not have been interested in the company.
Trend Themes
1. Mail-inspired Fashion - The resurgence of snail mail is being reflected in the fashion industry with mail-inspired designs opening avenues for customized and inventive items.
2. Novelty Designs - The increasing demand for novelty items is creating opportunities to integrate comical designs and recognizable imagery into everyday items.
3. Customized Fashion - The consumer desire for personalized items is driving the creation of customized fashion items that cater to individual tastes.
Industry Implications
1. Fashion Industry - Fashion designers and retailers can explore the mail-inspired fashion trend to offer novelty items that cater to individual tastes.
2. Printing and Publishing - The printing and publishing industry can leverage the resurgence of snail mail to create unique designs for stationary and other paper products.
3. Art and Design - The trend of incorporating novelty designs into everyday items opens opportunities for artists and designers to collaborate with businesses to create unique and customized products.
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